Best budget mascara

The non-toxic, hypoallergenic formula used in this natural mascara is gentle enough for sensitive eyes and skin, but still delivers eye-popping lift, length, volume, and definition. Need more proof? Believe the more than 4,000 perfect customer reviews. Softest mascara Many of the mascaras on this list come in shades of black and brown. But if you’re looking for a mascara that’s a little more out-of-the-box, both Slunjski and Peña recommend Dior’s Diorshow mascara in a deep, rich indigo blue, which Peña calls an “iconic formula.” Slunjski has noticed that some colorful mascaras will lose their bright tint once they’ve dried down, but Dior doesn’t skimp when adding pigment to their formula, resulting in a great color payoff, she says. Burran is also a fan of the Diorshow’s “gorgeous” color, adding, “When someone walks up with that blue on, you notice it for sure.”

It might seem obvious but, according to Gboyega, many of us aren’t using enough mascara formula to begin with. “One of my pet peeves is when I see people not applying their mascara properly,” she says. “They only get the tips of their lashes instead of fully coating their lashes with the mascara.” Looks like we’ve gotta layer that stuff on, guys. Best Skinny Mascara For Bottom Lashes “For us, taking off this mascara was just as important as putting it on! We worked hard to have a formula that dissolved away unlike most traditional tubing mascaras that pull off in tubes and risk tugging your lashes or falling around your eyes,” said Maureen Kelly, founder and CEO of Tarte cosmetics, in a statement.